How does market research usually take place?
We conducted an online survey in the business community, and 96.4% of the respondents indicated that market research is a fundamental and even critical tool for the success of a business or organization.
Professional custom market research provides analysis and information that makes it possible to make informative, and therefore, improved decisions. The process of commissioning custom market research is typically complex, long, and expensive. It requires attention, knowledge, and countless actions and decisions about the scope, the methodology, the firm, the analyst, the price, and more, without any certainty of a satisfactory outcome.
As a result, companies who conduct market research must accept that it is a cumbersome, long, and costly process. Most companies and organizations avoid it and compromise on amateur, inadequate, and incomplete market research.
This often leads to the adoption of wrong decisions with devastating business outcomes.
With WeKnow everything is easy and efficient.
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